📚 Introduction

Fadnov Airtech is a compressor rental company based in Bandung, Indonesia. One of their goals is to update their website and ensure it ranks on the first page of Google search results (SEO). Therefore, a website update is needed to stay competitive and optimize search engine performance on Google.

👨🏻‍💻 My Role

I played a role in designing the website, organizing information in a more structured way so that users can easily understand the content provided.

🚨Problem

The outdated website fell behind competitors, becoming neglected and resulting in a steady decline in visitors. No one was reaching out through the website, and it didn’t appear in Google search results (SEO).

⚽ Goal

1. Create a user-friendly website design

2. Make it easy for clients to contact Fadnov

📋 Process

First, I researched competitors to understand trends, industry standards, and the strengths and weaknesses of their designs. Afterward, design inspiration was gathered by saving relevant design examples from competitors.

After the benchmark analysis process, I skipped the wireframe stage and directly created the High-Fidelity design, using the competitor designs as a reference.

✅ Final Design

Homepage

The client requested the addition of a hero banner on the homepage to promote upcoming promotions, along with relevant information for potential buyers. Additionally, an “Our Products” section was included to help clients easily find the products they are looking for.

Detail Product

The product subcategories offer detailed information to help clients easily locate the products they are searching for.

About Us & Contact Us

A company profile that enhances client trust and helps them understand the presence of the company they are viewing.

The goal of Fadnov’s website is to improve the design to always align with trends and keep up with the development of competitors. On this website, I also added many contact features to make it easier for clients to reach out to the company, with the expectation that purchases will be made through third-party platforms (WhatsApp).

Thank you for reading through! Hope you enjoyed learning about my design and thought process. :)